Are Glamping Pods a Good Investment?
Are Glamping Pods a Good Investment?
If you tuned into the recent episode of Dragons’ Den featuring Derry Green from The Secret Garden Glamping, you might have been captivated by the potential of luxury camping as an exceptional investment prospect. With staggering statistics such as bookings secured up to 2 years in advance, a revenue exceeding £1.1 million, and a remarkable net profit nearing £470,000, it certainly appears to be an enticing venture. But is it truly that straightforward?
There's a prevailing argument that the glamping market has become saturated, with shepherd huts and yurt-style accommodations cropping up across vast stretches of the country. This fierce competition, coupled with the ever-looming threat of inclement weather, presents significant challenges. So, what's the key to success in this bustling industry?
“ Do Something Different” - Deborah Meaden
While setting up your glamping site overlooking an award-winning beach on the Cornish Riviera might require nothing more than a well-built shepherd’s hut and a string of festoon lights, the reality for many is quite different. So, if like so many, you are located down just another country lane in just another green field… you need to deliver more, much more.
Modern travellers seek not just accommodation but unique and exhilarating experiences. Your offerings should transcend the ordinary, inviting guests into a world of playful excitement, exemplified by the increasingly popular tree house stays. In addition, luxury must be woven seamlessly into this adventure, blending the comforts of a boutique hotel with the unconventional charm of your accommodations.
To truly stand out, offer a complete package of personalised services, from the option of a bookable private chef to the sourcing of hyper-local produce and products. Every aspect of the guest experience should exude this personalised touch, creating a sense of immersion from the moment they arrive. And By incorporating these elements alongside a curated selection of add-on experiences, you'll captivate the attention of your discerning clientele, distinguishing your establishment as a destination rather than simply another place to stay.
Think about on trend landscaping such as natural swimming ponds!
The Pay Off
Glamping sites that are getting it right can command rates ranging from £250 to an impressive £400 per night. With bespoke, unique, and luxurious accommodations, they not only rival but often surpass current hotel rates. So much so, that many hotels are now incorporating glamping units into their room offerings to stay competitive. Investing in top-notch glamping experiences can yield substantial returns, establishing your site as a premier destination for travellers seeking unparalleled luxury and adventure.
